We invest in products, services & experiences that empower people to live better lives.

Thematic Focus

  • HEALTHSPAN VS LIFESPAN

    Goods and services that improve quality versus just length of life

    Discretionary spend on healthcare (consumerization of healthcare)

    Better for you CPG

    Increased spend on indoor and outdoor fitness and active lifestyle experiences

    Holistic (mind, body, spirit) approach to wellness

    Large buying power of an aging population

  • MAINSTREAMING OF TECHNOLOGY

    Technology driven on demand solutions

    Adapting and curating custom experiences

    Tech enabled, user friendly products and services targeting an aging population

    Products and services enabling community development and sharing of experience

    Technology that makes everyday life simpler or more convenient

  • PERSONALIZATION & CUSTOMIZATION

    Curated content, coaching or consultation as a service

    Personalized nutrition, supplement or beauty solutions

    Comprehensive solutions to real consumer problems versus one-off products or services

    Tech enabled tracking and measurement for overall health, wellness and fitness

  • GLOBALIZATION & ACCULTURATION

    Products and services targeting specific ethnic, cultural and racial groups

    Demand for authentic ethnic foods rather than assimilation to the American palate

    Growth in adventure travel as consumers seek to embrace unique cultural or life experiences

    Purpose driven businesses that support communities or causes around the world

We partner at catalyst moments.

  • You have proven out your concept and have traction with the consumer but seek a partner to help accelerate revenue momentum.

  • You have strong momentum and are growing quickly but seek a partner that can help navigate the next phase of growth faster and more capital efficiently.

Target Criteria

High potential brand with path to 5x growth

Established presence in market with $3MM to $25MM in revenue

Demonstrated proof of concept and compelling unit economics

Profitable or clear path to profitability

Passion for winning and a desire to change the world for the better

We’re creating the next generation of consumer brands.

We have deliberately and methodically refined our approach over 20+ years, developing a repeatable and scalable process for partnering with high-potential brands.